Ydentity is the world's first risk identity blockchain token based on Cognitive Neuroscience. It is designed to allow individuals to own their data and enjoy freedom while surfing the web. It provides a predictive model for customer onboarding, KYC and risk underwriting.

The underlying blockchain platform is token-driven, cryptographically-protected and smart contract regulated. Ydentity is a utility token in limited supply. It is a closed source, unique, non-transferable, and non-recyclable token which creates a unique identity for every token holder. Ydentity creates a risk profile that can be voluntarily used for authentication, risk assessment, compatibility and self-protection. The Ydentity™ risk profile token provides a new underwriting instrument for the insurance, investment, and banking markets. It is also designed to simplify the KYC process.

Ydentity™ is a unique offering brought to you by Bright Nation Limited (“Bright Nation”). The Ydentity™ token is a tradable application program interface (API). This ERC20 token has a purchase mechanism under BTC or ETH and is designed to address the main elements of General Data Protection Regulation (GDPR) in a time of technological advancement when the consumer has never been more aware of the value of their data. As data ownership moves from corporations and their shareholders to the consumer, Ydentity™ offers a scientifically proven solution to the user’s identity based on cognitive neuroscience findings developed by Bright Nation’s Founder and Chairman, Dr. Fred Jumelle.

The Ydentity™ token is an identity constructed around a scientific assessment of the individual user’s risk habits. A series of 30 ‘yes/no’ questions presented to the user randomly from 300 questions allows the system to categorise each user into one of three risk profiles: risk averse; risk dependent; and risk seeking. The result provides an anonymous identity that allows the user to navigate the web without having to disclose their real identity.